Combo Stores
Jimmy’s Brands have many stores whereby the Fish & chips and the Killer Grill concepts are combined into one space. We refer to this as a combo outlet.
In the same space both brands are set up with following advantages:
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The rental is shared between two businesses instead on just one.
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The staff compliment is reduced as staff members are shared between the two brands.
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The wash up area is common
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The chip preparation is done at one common point
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Reduced set up costs
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Only one manager required
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Quick return on investment
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Increase in food variety between the two brands
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Increase in the target market
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Increased Net Profit
Many of the existing outlets have converted the single store outlets to combo stores and are reaping the rewards of the extra profitability.
The setup costs for a combo store is approximately R1.2m. An assessment of the premises will have to be carried out to determine an accurate costing